So the EU has recently approved a change to the copyright
law which in effect is supposed to give artists who have created content more royalties
for the content that has been used. The directive itself still faces a final
vote in January 2019 (although experts say it’s unlikely it will be rejected). The
issue about this is determining “unlicensed material”. The copyright laws themselves
are very subjective and often down to an individual’s interpretation which is
why influencers on platforms such as YouTube and Facebook should be worried.
However this can see to be
in conflict with the latest changes to the copyright law. The legislation
requires that platforms work alongside rightsholders to stop users uploading
copyrighted content. The only way to do so would be to scan all data being
uploaded to sites like YouTube and Facebook. This is why figures like Wikipedia
founder Jimmy Wales and World Wide Web inventor Tim Berners-Lee came out so strongly against the directive. Berners-Lee
argued it would be transform the internet from an open platform into a
tool for “automated surveillance and control”.
Despite of this the other
side of the argument is Tech companies are scaremongering trying to say the
internet will break down if this law comes in place. When in reality Tech
Companies are trying to keep control over the influence of user-generated
content on their platform whilst maintaining advertising revenue brought in on
behalf of it. The only difference will be that the people who have created the
content such as music artists will get a share of the profits that Tech
Companies are currently keeping.
To conclude it will be
interesting to see how YouTube the powerful in-control company regulate this
new law? How it will affect content creators on such sites and how it will
affect the rightsholders? Exactly how the legislation will be
interpreted will be up to individual nations. One thing is for sure
the shift in the balance of power is clear: the web’s
biggest tech companies are losing their grip on the internet.
Follow @EdwardMuldrew
The concept of fair usage
exists within UK copyright law. It’s a framework designed to allow the lawful
use or reproduction of work without having to seek permission from the
copyright owner(s) or creator(s) or infringing their interest. Which is
why currently YouTubers can use other content in their videos as long as they
are creating value throughout. For example montage, compilation, parody videos,
etc.
The worry is that this
could result in widespread censorship as the filters and algorithms that
websites such as YouTube will have to impose will end up blocking content that
shouldn’t be blocked. YouTube may end up resulting in being overly cautious to
these new laws in a bid to not get caught up in legal battles with heavy
royalty penalties. Which as a result will end in less creative content being uploaded
to the site. For creators like myself I find this very worrying.
Follow @EdwardMuldrew
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