I recently created a documentary on Steve Jobs. I spent about two months
researching and creating this video. So I thought I would write a blog giving my
insight as to what made Steve Jobs different, how he managed to create such a
strong brand and how he became known as a genius?
From my research I found Steve wasn’t always easy to work
with. He would challenge the status quo and question why things were made in a
certain way. Steve Jobs worked for Atari back in the 1970s and co-founder Nolan
Bushnell said “The truth is that very few companies would hire Steve, even
today. Why? Because he was an outlier. To most potential employers, he'd just
seem like a jerk in bad clothing."
Steve couldn’t work for anyone else, he needed control and
autonomy over what he was producing mainly because he cared about what he made and
he had a passion for his profession. Steve Jobs said in his Stanford
commencement speech that the “only way to be truly satisfied is to do what
you believe is great work. And the only way to do great work is
to love what you do.” This is another thing I learnt about Jobs he was always
determined to do what he loved. If he didn’t enjoy something, he wouldn’t do
it.
Steve was also a terrific salesman. His keynote speeches
became a staple of how Apple’s products were released and marketed. Simon Sinek
made a great Ted talk explaining Apple’s ethos of starting with the why. Apple
starts with "why." It is the core of their marketing and the driving
force behind their business operations. I encourage you to watch this video for
more information on this. https://www.youtube.com/watch?v=OVnN4S52F3k
In his keynote speeches he captivated audiences, through his
rhetoric, charisma and aura. He always thought about the customers and what
they wanted. Often giving them products they didn’t even know they needed,
consistently innovating and adapting.
My final point about Steve Jobs is that he was a leader, he
commanded respect from his fellow employees. John Sculley later regretted his
decision to get rid of Steve Jobs in 1985, he later said “What I didn’t
appreciate at the time is how emotional, how deeply set the values are of a
founder who is on pursuit of a noble cause who absolutely believes they are
going to change the world.” Steve had a vision of what Apple was going to look
like and hired the people who would work together to achieve that goal.
To conclude I believe Steve Jobs pioneered the technology
industry to what it is today. He added style and finesse to Tech. Something
which had previously seen as ugly big monitors which were completely changed as
a result of Steve. If you would like to check my documentary out you can have a
watch of it here.
Follow @EdwardMuldrew
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